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Lisa O'Connor

Having conducted more in-home ethnographies, shop-a-longs and focus groups than she cares to admit, Lisa knew there had to be a better, faster way to weave more consumer-learning into the innovation and marketing development processes. That's why she fell in love with GutCheck. GutCheck matches Lisa's desire for speed, innovation and insightful analysis, making sense of her BA in Anthropology and MS in Engineering.

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